VisitGuernsey Launches UK Social Media Strategy

Commerce and Employment Department has launched a new online VisitGuernsey communications strategy, which targets UK visitors as well as potential visitors from Europe and overseas via social media.

VisitGuernsey’s core strategy includes a branded blogging platform, Facebook page and Twitter feed. Supporting the three key areas are a Flickr photo-stream and YouTube channel.

Said Chris Elliott, Director of Marketing and Tourism: “The time is right to introduce an integrated social media strategy for both our loyal repeat visitor base as well as prospective first time visitors to the Island.

“Our new social media platforms allow us to be more accessible to our audience, and build relationships with them via the networks that they are already using. Key to our approach is of course enabling conversation and interaction, as well as providing stories, images and information that we think will resonate with people.

“Our social media strategy may also encourage interest from a new audience who may not be familiar with our classical PR and marketing work.

“A key focus for us will be to introduce people to Guernsey’s personality, its natural beauty, the people, quirks and history that make it a special place to visit. The Guernsey community is passionate about its Island and this is an opportunity for them to buy into what we are doing and share their hobbies and thoughts so that we can tell prospective visitors what a fantastic place Guernsey is”

For more information on Guernsey please visit www.visitguernsey.com or call 01481 723 552

Visit Guernsey social media links:
http://blog.visitguernsey.com/
http://www.facebook.com/pages/Visit-Guernsey/265715432311?ref=ts
http://twitter.com/visitguernsey
http://www.flickr.com/photos/visitguernsey
http://www.youtube.com/visitguernsey